The service is available for users of desktop computers and mobile devices and the main market is the UK and Ireland. However, the company offers an excellent online sports betting service through a website that also features a casino and live casino and other gaming products. Paddy Power have a history for producing controversial ad campiagns and social media content, and the advertising regulator has intervened or more than one occasion. The operator is licensed and regulated by the Malta Gaming Authority and UK Gambling Commission. In the early days the company opened a chain of betting offices and ran a telephone betting service, and now also have an extensive online presence. Paddy Power is an Ireland-based traditional bookmaker that was founded in 1988.
